EP157 - Ask Stuart #7 - How Do I Get More from My Existing Clients with Stuart Warwick & Ian Luckett

<div class="OutlineElement Ltr SCXW61410987 BCX0"> <p class="Paragraph SCXW61410987 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW61410987 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW61410987 BCX0">Stuart begins by emphasi</span><span class= "NormalTextRun SCXW61410987 BCX0">s</span><span class= "NormalTextRun SCXW61410987 BCX0">ing the significance of existing clients, referring to them as the "Golden Goose" of your business. The key, he says, is</span> <span class= "NormalTextRun SCXW61410987 BCX0">optimi</span><span class= "NormalTextRun SCXW61410987 BCX0">s</span><span class= "NormalTextRun SCXW61410987 BCX0">ing</span> <span class= "NormalTextRun SCXW61410987 BCX0">the relationship and revenue you have with them. Many</span> <span class= "NormalTextRun SCXW61410987 BCX0">MSPs</span> <span class= "NormalTextRun SCXW61410987 BCX0">leave a significant amount of recurring and one-off revenue on the table when they neglect their existing clients. The goal is to encourage your "Golden Goose" to lay more golden eggs, and this episode is all about how to achieve that.</span></span><span class="EOP SCXW61410987 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW61410987 BCX0"> <p class="Paragraph SCXW61410987 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="EOP SCXW61410987 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":0,"335559740":259}">  </span></p> </div> <div class="OutlineElement Ltr SCXW61410987 BCX0"> <p class="Paragraph SCXW61410987 BCX0" lang="EN-US" xml:lang= "EN-US"><span class="TextRun SCXW61410987 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW61410987 BCX0">Stuart shares a compelling example of a client who put seve