Ep155: Duly and Simply Noted

<p>Who would have guessed that hand writing a note to 500 prospects would be a highly successful marketing campaign? Our guest, Rick Elmore, did! Founder and CEO of Simply Noted, Rick joins our host, Chris Beall, today to discuss his career path from college, to professional NFL football player, to a job in medical device sales and marketing, to a startup company now in its fourth year. It was the success of his handwritten-notes campaign that encouraged Rick to found his own business, offering this same service — now automated — to help individuals and companies utilize the personal touch of what looks like a handwritten note to reach out to their customers. Rick and Chris talk about the open rate of these notes versus the open rate of cold — or even warm — emails. You’ll want to hear it with your own ears on this Market Dominance Guys’ episode, “Duly and Simply Noted.”</p> <p>About Our Guest</p> <p>Rick Elmore is the founder and CEO of Simply Noted in Tempe, Arizona. Simply Noted is a company that utilizes software and robotic technology to create personalized handwritten notes for its 300,000 monthly users.</p> <p>----more----</p> <p>Full episode transcript below:</p> <p>Chris Beall (01:20):</p> <p>Okay everybody, this is Chris Beall. This is yet another episode of Market Dominance Guys. You'll note that at the moment, I am not here with Corey Frank, and those of you who are used to Market Dominance Guys at this point, know what we talk about. We talk about the practical world of dominating markets using the human voice, but today we have with us Rick Elmore, Founder and CEO of Simply Noted, and it's actually analogous, I believe. I'm going to have Rick talk about it, but we're into the human voice. We believe you have conversations, you create trust, and you can pave markets with trust and harvest that trust at your leisure while your competitors try to get in where they can't go anymore because the market trusts you. Rick's actually got a very similar business. Rick, thank you so much for jumping on Market D