EP151: Marketing To *gasp* Cold Traffic

<p data-pm-slice="1 1 []"><strong>Selling directly to cold audiences that don't already know and love your music is a challenge that separates artists from many other types of businesses. Simply put, it's not an easy feat without name recognition or a fanbase to support the effort.</strong></p> <p> </p> <p>In this episode of Creative Juice, Corrin and Jack walk through some of the pitfalls and successes that can be gleaned through an experimental pay-what-you-want sales funnel that Corrin has been testing with her own solo music! We dig into the nitty-gritty of audience testing, ROI tracking, and beyond.</p> <p> </p> <p>If you've ever been curious about why directly selling to unaware audiences can be challenging, this episode will shed some light on the subject!</p> <p> </p> <p>DISCOVER:</p> <p>-What pitfalls exist for musicians marketing sales direct to cold audiences</p> <p>-Why meticulous tracking is critical to not burning money</p> <p>-What artists need to consider before even thinking about testing cold traffic sales</p> <p>-How budget plays a role in Facebook Ad Auction competition</p> <p>-What back-end e-commerce infrastructure is needed for customer creation</p> <p>-Why this strategy is NOT right for all artists</p> <p> </p> <p>RESOURCES:</p> <p><strong><a class="ProsemirrorEditor-link" href= "https://indepreneur.io/indiepro">Join INDIEPRO</a> and get access to 14 music marketing trainings!</strong></p>