EP15: Copywriting Basics Series #1

<p>Welcome back, my friends.</p> <p>We are at Episode 15.</p> <p>Almost 4 months of new content brought to you for one reason.</p> <p>I care.</p> <p>I understand the struggle we all succumb to and the frustration of trying our best to make what should be simple work.</p> <p>Copywriting is one of those difficult subjects. I hope to do right by you in covering this huge topic.</p> <p>To cover the entire contents of the subject “copywriting” would normally take a lot of time and space.</p> <p>And for a podcast with only 4 episodes to devote to the subject of copywriting the material must be limited to the most crucial and only what will serve a new marketer wanting to succeed quickly.</p> <p>Therefore I am instead going to devote 6 episodes to this subject. When confronted with the enormous amount of information to cover, it was easy to see that 4 episodes would be just the icing on the cake.</p> <p>Even 6 episodes could never cover all a marketer should know.</p> <p>This is why I will from time to time have individual “pop up” episodes on targeted copywriting topics. Sort of like refresher training, so to speak.</p> <p>This is me, trying to help you, the best way possible.</p> <p>Will it be perfect?</p> <p>No!</p> <p>But I am sure it will be a huge help to those that really need it.</p> <p>With that in mind, let’s begin.</p> <p>But before I get started, I was looking over a recent newsletter I received from one of my mentors.</p> <p>Though not really on the subject of copywriting, it still describes what I think is the struggle, we all have, when we must start communicating with people through the written word.</p> <p>I am only going to read the opening paragraphs and I think you will understand why I wanted you to hear it.</p> <p>If I'm wrong you can let me know.</p> <p>Ok, here it is...</p> <p>Let’s dive straight in.</p> <p>========================</p> <p>Thanks for joining along in this "Copywriting" series.</p> <p>If you think you know of some improvements that could be made, let me know. Click on the link belo