EP136: What Customer Success Can Do for You

<p>What’s the reason customers bought from you and will buy from you again? Don’t know? Look to the end of your buyer’s journey — to the team that helps customers successfully use their purchase. That’s the advice of Ed Porter, fractional Chief Revenue Officer of Blue Chip CRO and today’s Market Dominance Guys’ guest. In this third of three conversations with our podcast’s hosts, Corey Frank and Chris Beall, Ed suggests that you find out what’s working for customers, then take that information back to marketing to finetune the value description of your product so that it matches what customers are reporting. That’s the way to successfully sell your product: Start with the end in mind and work backwards to inform marketing strategies and sales messaging. If you didn’t think that customer success had anything to do with selling, it’s time to reconsider, as today’s Market Dominance Guys’ episode’s title says, “What Customer Success Can Do for You.”</p> <p>Listen to the previous two episodes with Ed Porter.</p> <p> </p> <p>About Our Guest</p> <p>Ed Porter is a fractional Chief Revenue Officer for Blue Chip CRO, providing coaching and strategy planning services for executives and startups, and helping them rethink and refocus revenue strategies to accelerate growth. He assists his clients in aligning their revenue teams — marketing, sales, enablement, and customer success — to build accountability at every step of their organization, leading to accelerated and sustainable growth. Ed is also an investor and advisor to startups in the Columbus area.</p>