EP135 - Why the IT Channel Is Broken with Phylip Morgan and Ian Luckett

<div class="OutlineElement Ltr SCXW186813949 BCX0"> <p class="Paragraph SCXW186813949 BCX0"><span class= "TextRun SCXW186813949 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SpellingErrorV2Themed SCXW186813949 BCX0">Phylip</span> <span class="NormalTextRun SCXW186813949 BCX0">emphasises the need for MSPs to prioritise customer retention over acquisition. He</span> <span class= "NormalTextRun SCXW186813949 BCX0">highlights</span> <span class= "NormalTextRun SCXW186813949 BCX0">that nurturing existing relationships through regular reviews and strategic planning can help differentiate an MSP business in an increasingly automated market. Not only does this</span> <span class= "NormalTextRun SCXW186813949 BCX0">strengthens</span> <span class= "NormalTextRun SCXW186813949 BCX0">the bonds with the current clientele, but it also ensures that existing customers are adequately serviced and not overlooked amidst efforts to attract new ones.</span></span><span class="EOP SCXW186813949 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW186813949 BCX0"> <p class="Paragraph SCXW186813949 BCX0"><span class= "TextRun SCXW186813949 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW186813949 BCX0">We also discuss the invaluable lessons and opportunities within MSPs' existing client bases. Despite the a</span><span class= "NormalTextRun SCXW186813949 BCX0">ttraction</span> <span class= "NormalTextRun SCXW186813949 BCX0">of new leads and expanding clientele, there's often untapped potential within existing relationships. Thus, reinforcing the principle of retention before acquisition, a topic that</span> <span class= "NormalTextRun SCXW186813949 BCX0">our upcoming</span> <span class= "NormalTextRun SCXW186813949 BCX0">mini-series on account management will explore</span> <span class= "NormalTextRun SCXW186813949 BCX0">soon</span><span class= "NormalTextRun SCXW186813949 BCX0">.</spa