EP123 – Selling on Value Not On Price with Ian Luckett

<div class="OutlineElement Ltr SCXW100226081 BCX0"> <p class="Paragraph SCXW100226081 BCX0"><span class= "TextRun SCXW100226081 BCX0" lang="EN-PH" xml:lang="EN-PH" data-contrast="none"><span class= "NormalTextRun SCXW100226081 BCX0">I know</span> <span class= "NormalTextRun SCXW100226081 BCX0">there’s</span> <span class= "NormalTextRun SCXW100226081 BCX0">a lot of</span> <span class= "NormalTextRun SCXW100226081 BCX0">talk</span> <span class= "NormalTextRun SCXW100226081 BCX0">about business</span> <span class="NormalTextRun SCXW100226081 BCX0">and economic</span> <span class="NormalTextRun SCXW100226081 BCX0">threats happening aro</span><span class="NormalTextRun SCXW100226081 BCX0">und or all the</span> <span class= "NormalTextRun SCXW100226081 BCX0">possibilities that might happen</span> <span class="NormalTextRun SCXW100226081 BCX0">but, in this episode,</span> <span class= "NormalTextRun SCXW100226081 BCX0">I will help you refocus and keep an eye on what matters.</span></span><span class= "EOP SCXW100226081 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW100226081 BCX0"> <p class="Paragraph SCXW100226081 BCX0"><span class= "TextRun SCXW100226081 BCX0" lang="EN-PH" xml:lang="EN-PH" data-contrast="none"><span class= "NormalTextRun SCXW100226081 BCX0">Many MSPs compete on Price and that just ends up being a race to the bottom! However, if we focus on selling the Value that you bring to an</span> <span class= "NormalTextRun SpellingErrorV2Themed SCXW100226081 BCX0">organisation</span> <span class="NormalTextRun SCXW100226081 BCX0">– then</span> <span class="NormalTextRun SCXW100226081 BCX0">something</span> <span class="NormalTextRun SCXW100226081 BCX0">magic starts to happen!</span></span><span class="EOP SCXW100226081 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":