EP105: Data & Trust: Your Assets in Market Domination

<p style="text-align:center;"></p> <p>Sales and marketing departments usually operate as two separate entities. Although that’s not healthy for a business, it’s generally the reality in many companies. Santosh Sharan, president and COO of Apollo.io, joins our Market Dominance Guys, Chris Beall and Corey Frank, in this second of three conversations, to talk about the evolution of data as a business asset and how shared data — and unified leadership — can eliminate this unfortunate dichotomy of purpose, and fuse sales and marketing into one weapon with a single goal: market domination. “Sales is simple,” Santosh says, “You’re looking for an edge over your competitors.” It used to come primarily from developing relationships, which Chris defines as gaining your prospect’s trust. Now, though, getting the desired information or data to an interested prospect provides an increasingly important edge — if you can do it faster than your competitors can. And, thus, data joins trust as a necessary tool of sales. Learn more about this and other data- and sales-related insights in today’s Market Dominance Guys’ episode, “Data & Trust: Your Assets in Market Domination.”</p> <p>About Our Guest</p> <p>Santosh Sharan, president and COO at Apollo.io, a leading data intelligence and sales engagement platform. Previously, Santosh was COO at LeadGenius, COO at Aberdeen, and VP at ZoomInfo.</p> <p>----more----</p> <p>The complete transcript to this episode is here: </p> <p>Announcer (00:06):</p> <p> Sales and marketing departments usually operate as two separate entities. Although that's not healthy for a business, it's generally the reality in many companies. Santosh Sharan, President, and COO of apollo.io joins our Market Dominance Guys, Chris Beall and Corey Frank in this second of three conversations to talk about the evolution of data as a business asset and how shared data and unified leadership can eliminate this unfortunate dichotomy of purpose and fuse sales and marketing into one weapon with a single goal, market dom