EP101 - Why Do I Need VCIO as a Service in My MSP with Paul Croker & Ian Luckett

<div style="font-weight: 400;"> <p><span data-contrast="none">If there’s anyone credible about how we could use this strategy to add more value to our clients and more projects in our MSP, he is no other than a VCIO himself – Paul Croker. In letting him introduce what he’s been doing, Paul speaks of his company 18it UK which is focused on providing outsourced Virtual Chief Information Office (VCIO).</span> <span data-ccp-props= "{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":259}">  </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">Before getting serious about how VCIOs help in the MSP journey, I asked Paul about the difference between the VCIO and the CTO role. Straightforward in his answer, we then had an interesting conversation as I asked Paul what he thinks about this strategy on the Old Sales Funnel and what can it do more to the New Sales Funnel.</span> <span data-ccp-props= "{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":259}">  </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">Talking about one of my favourite rants – not talking technical matters because you are not selling to technical people, we then discussed how important having VCIO service is to understand your client and the people you deal with above anything else. As someone working with a team, I also asked Paul how having this strategy could work in such dynamics and how could it work in terms of chargeable matters.</span><span data-ccp-props= "{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">Going halfway, I think it is also important to talk about how would an MSP be in having this kind of servi