EP098 – Why I Should Use Events in My MSP Marketing With Pete Davis & Ian Luckett

<div style="font-weight: 400;"> <p><span data-contrast="auto">I’m a massive fan of events and it is with great pleasure that Pete and I had a conversation on how it’s done, what are the necessary things to consider, and also where do I start</span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">Definitely, no one could ever lead us through this conversation but Pete Davis. He is the head of managed services sales from Angel Business Communications. A long-time traditional publisher who has been in IT services for 25 years and holding IT events for 23 years. Pete is best known for running and supporting big events, like the Managed Services Summit, which makes this episode even more exciting.</span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">Pete and I started by really getting into knowing what event strategies should an MSP Marketing team consider. Knowing why it is important to always ensure correct planning to ensure its success and why we need to use events in the first place</span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">We also shared our views on the importance of building great relationships with peers, vendors, and suppliers in every matter.</span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">Pete agreed with me, that sometimes hosting events can be daunting. Pete then emphasised the important things to establish first, before selling a product.</span> <span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">The C-word to make in order to find better opportunities and have better outcomes.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">As we talked about things to do, we also shared an important list of NOT to do’s, especially if you are still starting to find meaningful engagements or establish something in an eve