EP088 – Understanding the MSP Marketing Process with Ian Luckett

<div style="font-weight: 400;"> <p><span data-contrast="auto">We share with you the three-step key structure and we will help you understand how this process links together to help you generate better leads, get a better bang for your buck, and build your own system that you can understand.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">The three steps to your MSP marketing process are:</span></p> </div> <div style="font-weight: 400;"> <ol> <li data-leveltext="%1." data-font="Calibri" data-listid="3" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"> <span data-contrast="none">Gathering Data</span> <ul> <li data-leveltext="%1." data-font="Calibri" data-listid="3" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"> <span data-contrast="none">Identify your customer target and avatar.</span></li> <li data-leveltext="%1." data-font="Calibri" data-listid="3" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"> <span data-contrast="none">Understand the pain points they have.</span></li> <li data-leveltext="%1." data-font="Calibri" data-listid="3" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"> <span data-contrast="none">Link the pain points to real business outcomes.</span></li> <li data-leveltext="%1." data-font="Calibri" data-listid="3" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"> <span data-contrast="none">Ask yourself these 3 questions:</span> <em><span data-contrast="none">Why are they going to buy from you?</span></em> <em><span data-contrast= "none">W</span></em><em><span data-contrast="none">hy are they going to buy at all?</span></em> <em><span data-contrast="none">Why are they going to buy now?</span></em></li> <li data-leveltext="%1." data-font="Calibri" data-listid="3" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"> Understand your value proposition.</li> </ul> </li> <li><span data-contrast="none">Inbound and Outbound Outreach</span></li>