EP078 – MSP Marketing Trends in 2022 with Paul Green & Ian Luckett

<div style="font-weight: 400;"> <p><span data-contrast="none">Kicking off this high-energy episode, Paul briefly talked about his pre-MSP Marketing career which went from his 13-year experience in the radio broadcasting industry to starting a PR agency to general Marketing and finally to ‘marrying’ MSP Marketing.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">Paul then continued to introduce and share what he does now with MSP Marketing.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">We went straight directly to MSP Marketing trends, and I ask him about the difference between generic Marketing and MSP Marketing. Paul briefly shares that this year, 2022, and the next 2 years, the way we do marketing is going to be affected by Covid. He thinks that the thing that makes MSP Marketing different is that there is no other world like the world of MSPs.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">Customers don’t buy technology. They buy relationships. They buy ‘help me sleep at night’. They buy trust.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">According to Paul, your MSP Marketing strategy not only for 2022 but for the next 20 years is to build a relationship with your leads and prospects before they are ready to pick a new MSP. He then explains how and why, which I then relate that it all surrounds around trust.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">We then tackled the key ways that MSPs can make use of the marketing mediums to help build that trust and Paul says answers with a few relevant things like meetings and LinkedIn whic