EP076 – MSP Website Success 101 with Mark Copeman & Ian Luckett

<div style="font-weight: 400;"> <p><span data-contrast="auto">Mark starts off by sharing a bit about himself, what he does and who he helps, but this time, it’s all relating to MSP website success</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">Kicking off this episode, I ask Mark why websites are so important in the sales process. Mark says that you are what you are online and unless you portray yourself in the right way, no one will know about you. If you portray yourself in the wrong way, people will get an impression of you that isn’t necessarily true.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">Mark and I then tackled the biggest mistake that MSPs are making on their websites, and he gave us two. The first one is the complete lack of personality, and the second one is the complete lack of understanding of key phrases. He then explains each and why it's important to correct these two mistakes.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">We also talk about and weigh each other’s opinions on the number one objective that an MSP needs to achieve from the website itself. Mark thinks that the objective is the website being there to start a conversation. I add that it’s not just about the website but your collective online presence.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">We continued on to talk about a little bit of marketing, pillar content, and vertical niche.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">Mark and I then discuss Google My Business and we weigh in why it is important for the website. Mark says it is because