EP044 - How to Virtualise your MSP Teams, Leadership, and Sales with Heather Harlos and Jason Eberhardt from Bitdefender

<div style="font-weight: 400;"> <p><span data-contrast="auto">Heather shares with us how the way of selling and growing is evolving. She then talks about how making inclusive business decisions will not only get your business better results but also have your team buying in the same vision and moves the same direction. She also notes two sides to consider in selling virtually which are:</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">1. Technology</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">2. Strategic understanding before getting on a call and sell</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">Heather also discussed how marketing doesn't have to be expensive. She encourages to find a partner in your area that can help you build and develop but don't break the bank either. Heather noted that marketing is also constantly evolving and that you need to evolve with it.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">Jason then shared about hybrid teams and that it is a way of future-proofing the business. He noted that to be a leader in a hybrid workforce, it is important to connect and care for your team. Listen to your team, have an open mind, and make sure to let them know that you care about their success, not just your own.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">Jason went on to discuss the importance of challenging your team to come up with out-of-the-box thinking.</span>  </p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">We also tackled some other leadership, sales, and marketing tips that you can us