EP043 - How to Grow an MSP Marketing Team with Pippa Loveridge and Ian Luckett

<div style="font-weight: 400;"> <p><span data-contrast="auto">Pippa shared with us how marketing has changed in the last five years, with the trend now focusing a lot on the digital space such as social media, webinars, e-books. She also </span><span data-contrast= "auto">foresees</span><span data-contrast="auto"> this trend to </span><span data-contrast= "auto">continue</span><span data-contrast="auto"> in the next five years.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">We talked about when, as an IT & MSP business owner, you realise that working with an external marketing agency takes too long and you need to be more reactive, that is the time that you need to invest in your own marketing team. It is important that you stay reactive.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto"> </span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">We also discussed how your marketing team does not need to be big, you simply need a group of people dedicated in that area of the business.</span>  </p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">Pippa also talked about the importance of value-based contents as pitching may no longer work. As we say here at IT Experts, people buy from people.</span>  </p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">I hope that this episode helps you get your thoughts straight about what you should do to take your marketing to YOUR next level.</span><span data-ccp-props= "{"201341983":0,"335551550":1,"335551620":1,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">To get in touch with Pippa, click here: </span><a href= "https://www.linkedin.com/in/virtually-unflappable-pippa-loveridge" target="_blank" rel="noopener"><