EP037 - How to Create Scroll-Stopping Content with Kevin Clune and Ian Luckett

<div style="font-weight: 400;"> <p><span data-contrast="auto">We now exist in a time where most of our lives have been migrated online -- family gatherings, shopping, customer support, and business meetings. And as a business, there's only one thing that you can do, stand out from the crowd. And this is where putting out the right content comes to play.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">Creating content for your IT & MSP business can be challenging at times, especially when you're not used to it. And when it comes to it, we normally think that you have to set a certain time exclusively on creating content. However, Kevin shares that it doesn't have to be that way. Your content is readily available in every conversation you have with your clients, with your team, and with your network. </span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">Kevin shared some practical tips that you can use to put together your content, including recording a conversation that you have with your team or client, and having it transcribed.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">He also talked about the importance of using bullet points in putting together a piece of content.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">We also discussed how important it is to produce a diversified set of content. Kevin shares his 7 suggested forms of content for social media. They are:</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">1. Statistics</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p>