EP032 - MSP Cold Calling Secrets with John Montgomery and Ian Luckett

<div style="font-weight: 400;"> <p><span data-contrast="auto">As an IT & MSP business, closing a deal and conversion is key in keeping the business going. Cold calling allows you to reach out to your dream client and the best way to engage with them, get to know what needs they have and how exactly can you help them.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">John shares with us that as an IT & MSP business owner, you can sit down and wait for the phone to ring, or up your game and make that call. </span> </p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">John also talked about the cold calling </span><span data-contrast= "auto">process;</span><span data-contrast="auto"> how important it is that you know how to approach the call.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">We also discussed the importance of knowing your message. What do you want to tell your prospects? What is it that your providing? How are you providing that to them? </span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">John also covered three main fundamentals in cold calling. They are:</span><span data-contrast= "auto"> </span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">1. Be Prepared - Know who you want to talk to.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">2. Be Polite - Especially to the gatekeeper as they are the ones who can help you reach the right person.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">3. Be Consistent - Set a time aside fo