EP023 - Email Fundamentals Get Opened, Clicked and Responded to with Yusuf McNulty

<div style="font-weight: 400;"> <table> <tbody> <tr> <td> <p>In this episode of the IT Experts Podcast, we talk to Yusuf McNulty, who is an absolute Email Warrior and we lovingly know him as Mac. He is a former Teacher turned Copywriter.</p> <p> </p> <p>In today's show, we talk about the Fundamentals of Email Marketing, which is exciting because as we all know, emails lead to leads.</p> <p> </p> <p>So, the purpose of the show, the reason that we've put this together today is to help the IT, MSP and Tech community when it comes to nurturing leads, nurturing your prospects, even delivering value to your clients through Email Marketing.</p> <p> </p> <p>And we hear a lot of people talking about  EMAIL IS DEAD, don't worry about the email it just doesn’t work anymore and this simply isn’t true.</p> <p> </p> <p>So in today’s show, Mac's going to help us to understand what we should be doing when it comes to email marketing, what we should be writing, how often we should be writing, all this and more and I know this can be a real value set to all IT and Tech Business owners.</p> <p> </p> <p>According to Mac, he helps people get a grip on Email Marketing, because there's a lot of misconceptions about it. There is also a lot of abusive email marketing out there, like people doing it wrong, spamming and also not getting any effective results with it.</p> <p> </p> <p>He added that the first thing to understand with email, is to remove any kind of previous assumptions you have about it.</p> <p> </p> <p>The reality is that literally everyone has an email address, and the beauty of email is that it's something you have some form of ownership over.</p> <p> </p> <p>So, for anyone running a business, it's very important to not just look at, revenue and turnover and things like that, but looking at assets that you own.</p> <p> </p> <p>I mean, business really is data. And I completely agree that Social Media Marketing is important, and we should be doing it. But I'm very big on owning your own data.</p> <p> </p> <p>And one of the b