EP015 - Using Video to Increase Client Acquisition with John Allard and Ian Luckett

<div style="font-weight: 400;"> <p><span data-contrast="auto">In this very </span><span data-contrast="auto">special edition of the IT Experts Podcast</span><span data-contrast="auto">, I talked with John Allard – founder of </span><span data-contrast="auto">The Video News Factory Ltd in Milton Keynes.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335551550":6,"335551620":6,"335559740":240}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">Today, you will learn the importance of using the right video for your Marketing strategy in making your content marketing, website brand building and all other different elements to help you through with your IT and Tech Business.</span><span data-ccp-props= "{"134233117":true,"134233118":true,"201341983":0,"335551550":6,"335551620":6,"335559740":240}"> </span></p> <div style="font-weight: 400;"> <p><span data-contrast="auto">The purpose of this episode is to explain and share with you </span><span data-contrast= "auto">why videos are important and </span><span data-contrast="auto">effective </span><span data-contrast="auto">in the whole marketing strategy</span><span data-contrast= "auto"> and how videos boost customer acquisition.</span><span data-ccp-props= "{"134233117":true,"134233118":true,"201341983":0,"335551550":6,"335551620":6,"335559740":240}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">In our modern world, video is king. Online video consumption continues to rise at an astonishing pace because people are watching videos on the internet all the time.</span><span data-ccp-props= "{"134233117":true,"134233118":true,"201341983":0,"335551550":6,"335551620":6,"335559740":240}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">As video marketing becomes more affordable and widespread, it’s becoming easier for smaller businesses to leverage the power of video and acquire more customers.</span> <span data-ccp-props= "{"134233117":true,"13423