Ep 97 - How to Price Your Services Just Right?

<p><em>Most new service providers set the prices of their services based on ...</em></p> <p class="p1">✔️&nbsp;<span>the minimum viable product <br></span>✔️&nbsp;<span>the competition</span></p> <p><span>In layman’s terms, they basically cover their cost plus a tiny bit extra. Also, it’s below the </span><span>competition’s price point.</span></p> <p><span>BUT... </span><span>this pricing strategy for service business comes with A MASSIVE PROBLEM. </span></p> <p><span>Because the clients you will attract are the ones </span><span>who chase the lowest price</span><span> possible rather </span><span>than the ones who </span><span>appreciate the value</span><span> you bring. </span></p> <p><span>Moving away from an hourly rate comes with its own set of challenges. </span></p> <p><span>So,...<br></span><span>How do you price your services so you hit the sweet spot</span><span> that </span></p> <p class="p1">👉&nbsp;<span>maximises your revenue <br></span>👉&nbsp;<span>delivers exceptional value to your clients? </span><span>(replace bullet points with pointing fingers)</span></p> <p><span>Let’s talk about pricing strategy!</span></p> <h3>&nbsp;</h3> <p><strong>Do You Want Some Help With That?</strong></p> <p><span>As you continue to refine </span><span>your ideal pricing strategy and messaging, don't hesitate to seek </span><span>expert advice and leverage the resources that are available, like </span><span>this podcast. </span></p> <p><span>You don't have to navigate this journey alone, reach out a </span><span>book a call with me</span><span>. <span style="text-decoration: underline;"><a href="http://www.sandrajulian.co/bookacall" target="_blank" rel="noopener noreferrer">www.</a></span></span><span style="text-decoration: underline;"><a href="http://www.sandrajulian.co/bookacall" target="_blank" rel="noopener noreferrer">sandrajulian.co/bookacall</a></span>&nbsp;</p> <p><span>Listen to Episode 91 about pricing models</span><span>: <span style="text-decoration: underline;"><a href="http://www.sandrajulian.c