Ep. 94, Google’s Performance Max - A Dream For Digital Marketers? With Molly Pittman and Kasim Aslam.

<p class="p1"><span class="s1">Traditionally, 50% of all Google Ads Campaigns fail in the first 90 days. So why are these two leading marketers SO excited about Google’s Performance Max? Hasn’t it been generally getting a bad rap? <br /></span></p> <p class="p1"><span class="s1">Our guest today, Kasim Aslam, owns the #1 Ranked Google Ads Agency on The Planet. Listen if a Google Ad-Type that’s Audience centric (instead of KeyWord centric) is music to your ears. Kasim talks with Molly about how (and why) Google seems to have been holding back - but is now laying their cards on the table. You’ll hear all about Performance Max, what it is, and what it can do for you.</span></p> <p class="p1"><span class="s1">“<em>The Google ecosystem is so much more robust than the Facebook ecosystem. Facebook is an app or a website. Google owns the world, it's the internet, right? The Google display network reaches 90% of internet users.”</em> Aslam.</span></p> <p class="p1"><span class="s1">Thank you for listening.</span></p> <p class="p1"><span class="s1"><strong>YOUR ENGAGEMENT MATTERS!</strong> </span></p> <p class="p1"><span class="s1">Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.</span><span class="s1"><strong> </strong></span></p> <p class="p1"><span class="s1"><strong>It makes a difference when you follow us (and leave a review) on Apple Podcasts (</strong><a href= "https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407"><span class="s2">https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407</span></a>) or subscribe wherever you listen to podcasts. </span></p> <p class="p1"><span class="s1">We’d also <em>love it</em> if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.</span></p> <p class="p1"><span class="s1">Have questions? Please send us an email at <a href= "mailto:s