Ep. 94: Casino Games Live Ops & Monetization

<p>Most games require compelling live ops and multiple ways in which to make money - casino games are no different. This week on Mastering Retention, Tom speaks with Dafna Ben Onn (Director of Monetization at SciPlay) about the different challenges that face casino games, managing a live ops calendar, player segmentation, monetizing casino games, and much more!</p><p>Here are your cheat codes:</p><p>1:10 How did Dafna Ben Onn get into the video game industry?</p><p>5:12 What is it like to work at SciPlay?</p><p>7:42 Defining Player Ops.</p><p>9:57 Scheduling Content.</p><p>13:47 Who helps to plan a content calendar?</p><p>16:06 Scheduling content based on user habits &amp; behaviors.</p><p>21:29 How Casino games make money.</p><p>28:23 Improving Segmentation</p><p>36:08 A good first step for introducing Live Ops.</p><p>36:42 Truly understand what you need to solve, before trying to solve it.</p><p>39:44 Figuring out what players value.</p><p>42:36 Rewards and currency within casino games.</p><p>45:18 How to keep more players around longer.</p>