Ep. #93 - How to Optimize Your Content for Better Conversions (w/ Daniel Daines-Hutt from Zero to Mastery)

<p>When it comes to content marketing, your end goal should always be to get more conversions — whether it's someone purchasing your product, downloading your eBook, filling a form, or signing up for your service. That's where conversion rate optimization (CRO) comes in.</p> <p>Daniel Daines-Hutt is back on the show to deconstruct conversion rate optimization and reveal tried-and-tested CRO tips to improve user experience and user journey on your site. Dan is a self-confessed marketing nerd who teaches people how to get more traffic and engagement for their existing content. He is the founder of <a href="https://www.ampmycontent.com/" target="_blank">Amp My Content</a> and the <a href="https://www.ampmycontent.com/traffic-systems/" target="_blank">Amplify Content Academy</a>. He's also the Head of Content for <a href="https://zerotomastery.io/" target="_blank">Zero to Mastery</a>, a training platform that takes people from brand new beginners to paid software engineers earning 6 figures.</p> <p>On this episode, you'll learn:</p> <ul> <li>What is conversion rate optimization (CRO) — when is a particular piece of content fully optimized</li> <li>How to optimize your content for better search rankings</li> <li>Key points to consider when optimizing content for better conversions</li> <li>Tried-and-tested CRO tips to improve your user experience and customer journey</li> </ul> <p>...and lots more. If you'd like to learn about the power of CRO and how it can drive results for your business, this episode is for you.</p> <p>-=-=-=-=-</p> <p><strong>BONUS RESOURCES + FREE DOWNLOADS</strong></p> <p>If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:</p> <p><a href="https://ebooks.99signals.com/blogging-toolkit">The Ultimate Blogging Toolkit</a> (<a href="https://ebooks.99signals.com/blogging-toolkit">https://ebooks.99signals.com/blogging-toolkit</a>) - This eBook features 75+ marketing tools to help you blog better and boo