Ep 92 - 3 Big Benefits of Specialisation in Business

<p><span style="font-weight: 400;"><span>The idea that offering a wide range of services will make your business more appealing to </span><span>potential clients is a common misconception. When in fact ... the opposite is true.</span></span></p> <p><span style="font-weight: 400;"><span>I’m not one to cause arguments, but ...</span></span></p> <p><span style="font-weight: 400;"><span>TODAY I’M GOING TO CHALLENGE SOME OF YOUR BELIEFS AROUND SPECIALISATION VS </span><span>GENERALISATION. </span></span></p> <p><span style="font-weight: 400;"><span>Just think about it...</span></span></p> <p><span style="font-weight: 400;"><span>You need help with the social media for your agency. Who will you turn to for the best </span><span>results? </span></span></p> <p><span style="font-weight: 400;"><span>A general do-it-all-but-the-kitchen-sink marketing business, or ...a social media specialist?&nbsp;</span></span>🤔</p> <p><em><span style="font-weight: 400;">I know what I would choose!</span></em></p> <p><span style="font-weight: 400;"><span>SO LET’S TALK ABOUT WHY THE BENEFITS OF SPECIALISATION IN BUSINESS FAR OUTWAY&nbsp;</span><span>THE DISADVANTAGES. ESPECIALLY WHEN YOU HAVE SCALABLE GROWTH ON YOUR WISH </span><span>LIST</span></span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">If you have a question you’d like me to answer on the podcast? Write in with your question at<span>&nbsp;</span></span><span style="text-decoration: underline;"><a href="https://sandrajulian.co/askme" target="_blank" rel="noopener noreferrer">sandrajulian.co/askme</a></span></p> <p><em><strong><br>Connect with me:</strong></em></p> <ul> <li>Website:&nbsp;<span style="text-decoration: underline;"><a href="http://www.sandrajulian.co/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">www.sandrajulian.co</span></a></span></li> <li><span style="font-weight: 400;">Instagram:&nbsp;</span><span style="text-decoration: underline;"><a href="http://www.instagram.com/sandrajulian.co" target="_blank" rel="noopener noref