Ep. 91: Building Your Co-Founding Team

<p>Whether you are building a team from scratch or adding on to an existing team, having common goals and values can have a massive positive effect on your company and its products. This week on Mastering Retention, Martina Gianfreda (Co-CEO at Whatwapp) walks Tom through the process of building a co-founding team and sustaining your company's success through shared core values.</p><p>Here are your cheat codes:</p><p>1:01 How did Martina Gianfreda get into the video game industry?</p><p>4:40 What to look for in a co-founding team?</p><p>11:48 Process for coming up with a new game idea.</p><p>16:50 How can your game transcend international boundaries?</p><p>27:25 How has marketing changed over the last few years?</p><p>30:33 Ideal Head of Growth candidate.</p><p>33:44 Pay Performance Marketing</p><p>38:50 Building a games team.</p><p>43:24 Hiring based on shared core values.</p><p>45:32 Pre-employment skill-based testing.</p><p>47:21 Programmers</p><p>50:48 How to keep more players around longer.</p>