Ep. 86 - Nick Magruder on Exploring a New Model for 3rd Party Patient Acquisition

<p>According to an oft-cited survey, over 65 million Americans are considering receiving an aesthetic treatment for the first time. Nick Magruder wants to make aesthetics more accessible for these consumers — and he may have found a way to do it.<br/><br/>Drawing on his experience as Co-Founder and CEO of FriendMedia (now vrtly.ai), where he built an innovative platform focused on delivering a seamless in-practice marketing platform to medical aesthetic providers, Nick is the new Co-Founder and CEO of True Aesthetics.<br/><br/>The stated mission? &quot;To lower barriers to entry for self-confidence, fight against stigmas, and democratize medical aesthetics.&quot; As for what that means in practical terms, take the example of the so-called &quot;liquid nose job&quot; — a nonsurgical procedure arguably overlooked and under-marketed that yet offers an excellent entry point. <br/><br/>By getting consumers educated, engaged, vetted, and into seats, True Aesthetics is piloting a new white-glove model for third-party patient acquisition under the banner of their first direct-to-consumer brand, TrueNose. <br/><br/>The goal is to set a precedent for continued success in other areas:<br/>• Identify a niche procedure and build a consumer brand around it.<br/>• Drive awareness through various digital avenues.<br/>• Streamline conversion with AI-driven online consultations. <br/>• Partner with financing companies to pre-approve prospective patients and deliver qualified patients on demand. <br/><br/>With potential future verticals including &quot;True Lips,&quot; &quot;True Breast,&quot; &quot;True Lipo,&quot; and even dental and wellness, find out why Dr. Stevens thinks the future looks bright for True Aesthetics on the latest episode of The Technology of Beauty.</p><p><b>» Apple Podcasts</b> | <a href='https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426'>https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426</a><br/><b>» Spotify</b> | <a href='https://open.spotify.com/show/0hEIiwccpZUUHu