Ep. #84 - 5 Best Marketing Analytics Tools for Data-Driven Marketers

<p>Marketing analytics tools are used to uncover insights that can improve your marketing performance. With a plethora of marketing analytics tools on the market, it's not easy to decide which marketing tools are worth using. On this episode, I recommend 5 best marketing analytics tools that can really level up your marketing.</p> <p>-=-=-=-=-</p> <p><strong>Tools &amp; resources discussed in this episode:</strong></p> <ul> <li>#1 <a href="https://analytics.google.com/analytics/web/" target="_blank">Google Analytics</a> - The best free marketing analytics tool on the market. Click here to sign up: https://analytics.google.com/analytics/web/</li> <li>#2 <a href="https://www.99signals.com/go/semrush-pro-offer/" target="_blank">Semrush</a> - Use it for keyword research, competitor analysis, and technical SEO audit. Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/</li> <li>#3 HotJar - Use it to understand how users behave on your site. Get started for free: https://www.hotjar.com/pricing/</li> <li>#4 <a href="https://sparktoro.com/" target="_blank">SparkToro</a> - Use it to understand your audience better and execute your marketing in all the right places. Use it for free: https://sparktoro.com/</li> <li>#5 <a href="https://www.99signals.com/go/buzzsumo/" target="_blank">BuzzSumo</a> - Use it to identify the best-performing content for any topic or website. Sign up for https://www.99signals.com/go/buzzsumo/</li> <li>[Ahrefs Blog Post] How to Use Google Analytics 4 for Beginners - https://ahrefs.com/blog/how-to-use-google-analytics/</li> </ul> <p>-=-=-=-=-</p> <p><strong>BONUS RESOURCES + FREE DOWNLOADS</strong></p> <p>If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:</p> <p><a href="https://resources.99signals.com/blogging-tools-ebook">The Ultimate Blogging Toolkit</a> (<a href="https://resources.99signals.com/blogging-tools-ebook">https://resources.99signals.com/blog