Ep. 8: Russ Stoddard

How can purpose-led businesses make things better?<br/><br/>The latest contributor interview for <a href="https://wickedproblemscollaborative.com">WPC</a> Book #2, <a href="https://www.amazon.com/What-after-pandemic-beneficial-Collaborative-ebook/dp/B092JR923L/ref=pd_rhf_se_p_img_3?_encoding=UTF8&#38;psc=1&#38;refRID=VSCBG4R00TPQ6V1VN94B">What do we do after the pandemic?</a> was with Russ Stoddard. Russ and I discussed his chapter, The Stakeholder Virus and the Pandemic of Business for Good, in which he relates his view of a shifting business world. We also discussed a few projects he is working on, including <a href="https://unitco.io">unitco.io</a>, which helps organizations like socially responsible small businesses, public benefit corporations, and certified B corps report on their impact, as well as another one, which teaches the basics of B Corps. Russ is a great advocate for an approach to business that doesn&#8217;t focus on profit maximization and instead aims to do good in the world. I highly recommend his book, <a href="http://www.russstoddard.com/">Rise Up</a>. It is a straightforward guide to help you think through developing a purpose orientation for a business. I&#8217;ve used it repeatedly in my teaching.<br/><br/>WPC Book #2: What do we do after the pandemic? <a href="https://www.amazon.com/dp/B092JR923L">is available for pre-order</a>.<br/><br/>Russ Stoddard is the founder and president of <a href="https://oliverrussell.com/">Oliver Russell</a>, a public benefit corporation that builds brands for purpose-driven companies whose products, services, or business models benefit society. Russ is a leader in the certified B Corporation community, a new classification of companies that use the power of business to solve social and environmental issues. <br/><br/>Follow Russ on <a href="https://twitter.com/rstoddard">Twitter</a>.<br/><br/>If you enjoy this episode, please check out some of the other WPC Book #2 interviews. <br/><br/>Get on the email list at <a href="https://wpcs.substack.com?utm_medium