Ep. #78 - Why Online Advertisers Are Ditching Facebook

<p>Last month, Facebook's stock value fell by 26% because of disappointing results in the last quarter. As a result, the company's total valuation dropped by $250 billion. While some contribute the drop in Facebook's revenue to increased competition from TikTok and the uncertain future of Facebook's metaverse, the real reason might be something else. But the fact remains that a lot of online advertisers are ditching Facebook and spending their advertising dollars elsewhere. Tune in to this episode to find out why online advertisers and small businesses are losing faith in Facebook's ability to target their customers.</p> <p>-=-=-=-=-</p> <p>This episode is sponsored by <a href="https://www.99signals.com/go/growthbar-seo/">GrowthBar</a>, an all-in-one SEO toolkit that helps you create content that Google loves.</p> <p>Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/</p> <p>GrowthBar Review: https://www.99signals.com/growthbar-review/</p> <p>-=-=-=-=-</p> <p><strong>BONUS RESOURCES + FREE DOWNLOADS</strong></p> <p>If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:</p> <p><a href="https://resources.99signals.com/blogging-tools-ebook">The Ultimate Blogging Toolkit</a> (<a href="https://resources.99signals.com/blogging-tools-ebook">https://resources.99signals.com/blogging-tools-ebook</a>) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!</p> <p><a href="https://resources.99signals.com/link-building-ebook">The Ultimate Guide to Link Building</a> (<a href="https://resources.99signals.com/link-building-ebook">https://resources.99signals.com/link-building-ebook</a>) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.</p> <p><a href="https://resources.99signals.com/infographic-backlinks-pdf">The Essential Guide to Link Building with Infographics</a> (https://resources.99signal