Ep. #77 - Pogo-Sticking in SEO: How to Make Your Content More Engaging

<p>Pogo-sticking is when a user enters a site and quickly navigates back to the search results. It's often confused with bounce rate, which is a totally different SEO metric. On this episode, we examine pogo-sticking from an SEO perspective. You'll learn the main causes of pogo-sticking, whether it's a ranking factor, and how you can ensure your content is more engaging.</p> <p>-=-=-=-=-</p> <p>This episode is sponsored by <a href="https://www.99signals.com/go/growthbar-seo/">GrowthBar</a>, an all-in-one SEO toolkit that helps you create content that Google loves.</p> <p>Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/</p> <p>GrowthBar Review: https://www.99signals.com/growthbar-review/</p> <p>-=-=-=-=-</p> <p><strong>Tools &amp; resources discussed in this episode:</strong></p> <ul> <li>Semrush: Get 1-month free trial to Semrush PRO <em>(worth $119.95) - </em>https://www.99signals.com/go/semrush-pro-offer/</li> <li>Semrush Review: https://www.99signals.com/semrush-review/</li> <li>AnswerThePublic: https://answerthepublic.com/</li> </ul> <p>-=-=-=-=-</p> <p><strong>BONUS RESOURCES + FREE DOWNLOADS</strong></p> <p>If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:</p> <p><a href="https://resources.99signals.com/blogging-tools-ebook">The Ultimate Blogging Toolkit</a> (<a href="https://resources.99signals.com/blogging-tools-ebook">https://resources.99signals.com/blogging-tools-ebook</a>) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!</p> <p><a href="https://resources.99signals.com/link-building-ebook">The Ultimate Guide to Link Building</a> (<a href="https://resources.99signals.com/link-building-ebook">https://resources.99signals.com/link-building-ebook</a>) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.</p> <p><a href="https://resources.99signals.com/infogra