Ep. 74 - Todd Watts on Cracking the Code of Subscription-Based Aesthetics

<p>Imagine a membership platform for non-invasive aesthetic treatments that allows patients to make affordable monthly payments while practices get paid upfront in full.<br/><br/>Well as it turns out, we don&apos;t have to imagine it… because PRIVI is the first subscription plan of its kind, and PatientFi CEO &amp; Co-Founder Todd Watts is here to tell us about it.<br/><br/>In this exclusive interview with Dr. Grant Stevens, Todd breaks down the mechanics of a financing model that promises &quot;frictionless beauty&quot; for patients — including effortless scheduling, instinctive upselling, and dynamic pricing for treatment plan modifications.<br/><br/>Tune in to find out why Dr. Stevens feels that PatientFi cracked the code of subscription-based aesthetics on the latest episode of The Technology of Beauty.<br/><br/>Show Notes:<br/><br/>0:00 Intro<br/>0:37 Background<br/>7:32 The origins of PatientFi<br/>11:57 Financing packages and products<br/>13:40 Changing how practices quote their procedures<br/>15:23 Doubling growth by changing financing and pricing<br/>16:48 Simplifying front office education<br/>19:25 The launch of PRIVI<br/>21:11 Frictionless beauty: paying for non-invasive treatments on a monthly subscription<br/>23:58 Inside the mechanics of the financing model (with the practitioner paid up front)<br/>25:28 Subscription-based financing for MedSpas<br/>26:54 Dynamic pricing for treatment plan modifications &amp; upsells<br/>30:40 Making scheduling effortless for upcoming procedures<br/>33:11 Members spend 72% more than one-time customers<br/>35:24 1 in 3 U.S. adults are considering a non-invasive cosmetic procedure<br/>36:42 Closing words</p><p><b>» Apple Podcasts</b> | <a href='https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426'>https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426</a><br/><b>» Spotify</b> | <a href='https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm'>https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm</a><br/><b>» Recent episodes</b> | <a hre