EP 72: Callye Keen - How To Base Your Business In Reality

<p><span style="font-weight: 400;">When was the last time you ran across a fake Internet "guru" posting a bunch of overhyped clichés? It happens to most of us on the daily. But there are driven entrepreneurs out there who devote themselves to creating something more impactful, and to showing others how to do the same.</span></p> <p><span style="font-weight: 400;">Through collaboratively developing and manufacturing hundreds of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye has presented at national events, spoken at universities, and ran successful incubator programs. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.</span></p> <p><span style="font-weight: 400;">Callye coaches brilliant misfits to create $50k+ in 90 days of additional revenue without Facebook ads, complex funnels, or questionable tactics. The Collective uses the strategies Callye developed as an advisor to high-growth startups and innovative businesses in order to help entrepreneurs unlock powerful opportunities, deliver valuable products, and multiply their customer audience with less time and investment.</span></p> <p><span style="font-weight: 400;">On this episode of the Step It Up Entrepreneur podcast, Tomas and Callye dig into changing the negative mindset in entrepreneurship around money to reflect the fact that money is not the mission (it just makes the mission possible), how Callye helps entrepreneurs build straightforward, scalable businesses and products, and the lifestyle structures that keep Callye firing on all cylinders. Tune in for an interview that will get your mind off of the Internet marketing hype and into a more concrete definition of success.</span></p> <p> </p> <p><strong>What You’ll Learn:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why entrepreneurs design and market products backwards, and how to