Ep. 68: Building A Company & Maintaining A Good Work-Life Balance

<p>Creating a company from scratch requires a ton of hard work and sacrifice. Maintaining a healthy work/life balance makes it all that more difficult, but it is doable. This week on the Mastering Retention Podcast, Tom speaks with fellow entrepreneur and business owner, Brett Nowak (CEO &amp; Founder of Liquid and Grit), about how they have managed to find a healthy work/life balance in the midst of creating and maintaining their businesses.</p><p>Here are your cheat codes: </p><p>- 0:48 How did Brett Nowak get into the video game industry? </p><p>- 2:53 Nowak details the origins and purpose of his company, Liquid and Grit. </p><p>- 4:30 What does Liquid and Grit’s ideal customer look like? </p><p>- 6:36 How does “Game Refinery” differ from “Liquid and Grit”? </p><p>- 8:21 Modeling game economies. </p><p>- 9:43 Acquiring live Ops data. </p><p>- 17:02 Collecting data from surveys</p><p>- 23:34 Physiologically satisfying in-game offers. </p><p>- 28:33 A detailed conversation about starting a company, potentially selling that company, and achieving work-life balance. </p><p>- 52:47 An ideal approach to team building within a company. </p><p>- 57:47 The gap between a good developer and a great developer. </p><p>- 1:08:02 How to keep more players around longer. </p>