Ep. 65 Empathy Journal

<p>On this week's episode, I am sharing my absolute #1 copywriting tip for coming up with language that connects on a VISCERAL level with your target audience.<br /><br />We are talking about the psychological phenomenon called the Curse of Knowledge that is preventing you from connecting with your ideal clients on a deeply, emotional, visceral level!  Unless you step outside of your point of view, your marketing messaging is going to come form <i>your </i> point of view. To step outside of your point of view requires empathy. <br /><br /><strong>In today's episode, we're specifically covering</strong></p><ul><li>The Curse of Knowledge</li><li>What empathy actually is</li><li>How to connect to audiences you don't relate to</li><li>The Empathy Journal</li><li>Putting yourself in the shoes of your ideal client</li></ul><p><strong>Connect with Yay for Business:</strong></p><p>Instagram: <a href="https://www.instagram.com/yayforbusiness.co/">yayforbusiness.co</a></p><p>Website: <a href="https://yayforbusiness.co/">https://yayforbusiness.co/</a></p><p>Email: <a href="mailto=hello@courtneychaal.com">hello@courtneychaal.com</a></p>