Ep. 62 - Death by Deferral ft. Tanya Singh

<p><strong>Tanya Singh</strong> is a <strong>PhD </strong>candidate in <strong>Marketing </strong>at the <strong>John Molson School of Business</strong> at <strong>Concordia University</strong>. She studies the psychological and behavioral consequences of putting off decisions. She's also interested in difficult trade-offs (ex. quality vs. quantity) and how consumers respond to resource scarcity. In addition to her current PhD, she also has a PhD from the University of Pennsylvania in Evolutionary Biology (you heard right). Tanya also secretly daydreams about owning an ice cream shop!<br> <br> <strong>Tune in for answers to questions like...</strong><br> What is the role of time in decision making?<br> What happens after you put off choices?<br> Why do I keep deferring, and is it a problem?<br> How do we categorize consumers as decision makers?<br> and many, many more!<br> <br> <strong>Topics &amp; Concepts<br> </strong>Timing &amp; Deferral<br> Familiarity<br> Subjectivity &amp; Metacognitive Fluency<br> Choice Involvement<br> Price<br> Wafers &amp; The Compromise Effect<br> Anchoring<br> Choice Deferral &amp; Deferral Momentum<br> A Better Future<br> Delated Discounting/Gratification<br> Impulsivity<br> Timepoints for Decision-Making<br> Cognitive Closure<br> Confidence<br> Motivated Reasining (Choice Justification)<br> Decision-Making: Styles &amp; Outsourcing</p> <p><br></p> --- Send in a voice message: https://anchor.fm/abstractcast/message