Ep. 62: Behind-the-Scenes of Book Marketing with Morgan Hoit (@nycbookgirl, Avid Reader Press)

<p><strong>In Episode 62, Morgan Hoit (Associate Marketing Manager at Avid Reader Press & @nycbookgirl) and I go behind-the-scenes of book marketing…including read-alikes, celebrity book clubs, author blurbs, and cover art. Morgan also shares some of her favorite memoirs, a genre she’s been loving lately.</strong></p> <p><em>This post contains affiliate links, through which I make a small commission when you make a purchase (at no cost to you!).</em></p> <h2>Highlights</h2> <ul> <li>How Morgan made the jump from #bookstagrammer to working for a publisher.</li> <li>The most surprising thing she learned when she began working for a publisher.</li> <li>Who the “quarterback” is for a book.</li> <li>How the process of coming up with a book’s marketing plan works (including how much the author is involved).</li> <li>How Avid tracks #bookstagrammers’ reading taste.</li> <li>Morgan’s take on posting negative reviews online.</li> <li>How coronavirus has changed book marketing (and the changes Morgan thinks might live on post-coronavirus).</li> <li>The “holy grail” of celebrity book clubs.</li> <li>How those read-alikes are chosen.</li> <li>How publishers get author blurbs for their books.</li> <li>How publishers choose cover art.</li> </ul> <h2>Morgan’s Book Recommendations <a class= "spp-timestamp">[32:52]</a></h2> <p><strong>Two OLD Books She Loves</strong></p> <ul> <li><a href="https://amzn.to/3fP209D" target="_blank" rel= "nofollow noopener noreferrer">The Opposite of Loneliness</a> by Marina Keegan | <a href= "https://amzn.to/3fP209D" target="_blank" rel= "nofollow noopener noreferrer">Buy from Amazon</a> <a class= "spp-timestamp">[33:03]</a></li> <li><a href="https://amzn.to/2Z2jicH" target="_blank" rel= "nofollow noopener noreferrer"><u>Places I Stopped on the Way Home</u></a> by Meg Fee | <a href= "https://amzn.to/2Z2jicH" target="_blank" rel= "nofollow noopener noreferrer">Buy from Amazon</a> <a class= "spp-timestamp">[35:19]</a></li> </ul> <p><strong>Two NEW Books She Loves</strong></p> <ul> <li><a href="https:/