Ep. 59: Understanding Your Players

<p>On today&#39;s episode of Mastering Retention, Joakim Hoglund (Head of Studio at FunRock) joins Tom to discuss to art of understanding your target audience, localization across cultural boundaries, and so much more!</p><p>Podcast Highlights Include:</p><p>1:29 How did Joakim Hoglund get into the video game industry?</p><p>3:54 What titles have you been working on at FunRock studios? </p><p>5:38 Catering your game to a specific population </p><p>13:04 One Server VS Segmented Servers </p><p>15:41 Localization across different cultures, languages, and demographics </p><p>20:55 How to give your target audience what they want. </p><p>33:13 What dialogue should exists between you and your target audience after a global launch?</p><p>38:35 Addressing complaints about A game through YOUR game. </p><p>43:03 Do surveys work? </p><p>46:20 How to keep more playing around longer. </p>