EP 59: Jeff Bajorek Talks About His Sales Philosophy, Salesmanship, and the Sales Mindset

<p class="p1">How do you feel about your sales process? How do you <i>want</i> to feel about it? Could it even be something you enjoy?</p> <p class="p1"> </p> <p class="p1">So many people say they don’t want to be sales-y. They don’t want to be pushy. It doesn’t come naturally, etc. etc. But you do, in fact, need to be selling in order to have a sustainable business.</p> <p class="p1"> </p> <p class="p1">And you can do that in a way that feels good and authentic to you. No scripts. No manipulative tactics. No pretending to be someone you’re not.</p> <p class="p1"> </p> <p class="p1">How?</p> <p class="p1"> </p> <p class="p1">You have to change your mindset.</p> <p class="p2"> </p> <p class="p1">I still tell people I hate sales and that I don’t sell. The word “sales” is still associated with pushiness and desperation in my mind.</p> <p class="p2"> </p> <p class="p1">Obviously, I do sell, but it doesn’t feel that way because I completely changed how I view it. I’m never trying to convince someone to do something they don’t want to do. The only thing I want to find out is if I can genuinely help the person on the other end of the line.</p> <p class="p2"> </p> <p class="p1">It didn’t happen overnight, but making that shift made it so much easier to talk to potential clients.</p> <p class="p2"> </p> <p class="p1">On today’s episode we’re turning the topic of sales on its head with badass business owner, Jeff Bajorek.</p> <p class="p2"> </p> <p class="p1">Jeff is a sales trainer and consultant, the author of <a href="https://www.jeffbajorek.com/books">two books</a> and the host of <a href="https://www.jeffbajorek.com/podcasts">two podcasts</a>. Jeff helps salespeople perform better by helping them rethink the way they sell. Jeff also offers weekly live training and more on his community site <a href="https://www.rethinkthewayyousell.com/">Rethink the Way You Sell</a>.</p> <p class="p1"> </p> <p class="p1"> </p> <p class="p1">Tune into this episode to hear:</p> <ul class="ul1"> <li class="li1">Why