Ep 52: The Fundamentals of Monetization Part 1

<p>On today&#39;s episode of Mastering Retention, Rimmy Spanjer (Managing Director of Games Division at Hyper Hippo Entertainment) joins Tom to dive deep into the world of videogame monetization.</p><p>- 1:03 How did Rimmy Spanjer get started in the gaming industry? </p><p>- 4:06 How did Rimmy Spanjer become interested in game economy design? </p><p>- 6:17 What does “creative director” actually mean? </p><p>- 8:30 Why is monetization important? </p><p>- 12:29 The fundamental importance of monetization. </p><p>- 17:49 Monetization Design </p><p>- 20:49 Creating a monetization design that fits your target audience. </p><p>- 23:58 Where to start when designing the monetization. </p><p>- 25:45 Impacting retention with monetization. </p><p>- 28:29 Ad Capacity. </p><p>- 30:44 Why are time-limited events so successful? </p><p>- 42:33 Event Design</p><p>- 44:35 Balancing your economy. </p><p>- 46:31 Ad Monetization </p><p>- 49:17 Ad Placement </p><p>- 52:45 How to keep more players around longer.</p>