EP 5: Why Ad Creative is the Best Form of Targeting with Charley the Disrupter

<p>In this episode I chat with Charley the Disrupter, a long-time Facebook advertising strategist, about why your ad creative really is the best form of targeting. </p><p>We discuss thoughts on making good ad creative, how you can use concepts or angles to reach different audiences, and the importance of having a consistent theme throughout your messaging. We also talk about why interest targeting will probably end up costing you more, and a bit of history on how interest audiences came to be in the first place. </p><p>You'll end this episode with a better understanding of how the ad algorithm works and how to make creative that makes Facebook happy! </p>