Ep 42 | Selling The Value of Your Data Strategy with Doug McConchie, Head of Data & Analytics at HSO

In Episode 42 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Doug McConchie, Head of Data & Analytics at HSO, where they discuss how to sell the value of your Data Strategy, which includes; The separation of data from technology Why companies start their Data & Analytics journey without a strategy The major risks of doing so The requirement of brutal prioritization The importance of continuously selling the value of your strategy How to articulate the value in different ways to specific audiences Any strategy should exist exclusively to support the business objectives Why you need to understand levels of maturity to articulate value The importance of incrementality in seeing the value of your strategy   Why financials will often determine the strategy The timescales of developing the Data Strategy A framework of how to develop a Data Strategy Why the ability of data consumers is critical to a Data Strategy Why technology shouldn’t be your first conversation How to assess how you’re tracking against achieving value against the strategy The importance of culture within a Data Strategy The relationship between culture and maturity   Why he wrote a book on this topic