Ep 410: Farmers Markets vs. Art Fairs

<p>In this 3rd installment of &quot;The Launch&quot; series, I&apos;m comparing the dynamics between small markets and multi-day art fairs, shedding light on the energy and small bit of acting skills needed for face-to-face sales. As made clear by so many past interviews here on the podcast, there is a huge value to the direct conversations we can have at markets for understanding our potential customers&apos; interests, but the thing that might come as a massive surprise to everyone is in this episode, I&apos;m challenging the concept of the &quot;ideal customer&quot; and what that really means for building a small business.</p><p>Follow The Maker&apos;s Playbook on Instagram <a href='https://www.instagram.com/themakersplaybook/'><b>@themakersplaybook</b></a><b><br/><br/></b>Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com</p>