Ep 379 Market Value vs. Personal Value with Mac Lackey - FC Barcelona, piggyback on someone else’s brand equity, unorthodox negotiation techniques, shady tactic used by acquirers.

<p class="MsoNormal"><span lang="EN-US" style= "font-size: 10.0pt; line-height: 107%; color: windowtext; mso-ansi-language: EN-US;" xml:lang="EN-US">In 2013 Mac Lackey licensed the FC Barcelona name to offer soccer camps and immersion trips to young athletes in the United States. </span></p> <p><span style= "font-size: 10.0pt; line-height: 107%; font-family: 'Open Sans',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-CA; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"> Lackey grew the business to over $10 million in revenue before accepting a lucrative buyout offer that included various desirable benefits for sports fans.</span></p>