EP 354 | Components of a profitable Pitch Sequence

So I have an email that is responsible for $80,000 in sales last year. <br /><br />I turned it into a lead magnet, and it’s become a bit legendary. It converts really well through Meta Ads (Facebook and Instagram) and it’s a great entry point into my world of email marketing and email funnels. So how can you do the same? I share with you how this pitch sequence works and also a Black Friday deal that can give you the resources to do the same. <br /><br />TAKEAWAYS<ul><li>The pitch sequence works because it invokes and inspires conversation. I bet you 90% of those who reply to the email will end up enrolling in whatever thing I am pitching at that time. When people reply, it is specific to those individuals and becomes a customized conversation with them. That’s what this email can do</li><li>Continue to create the know-like- trust factor. Show your leads that you understand them and you can solve their problem. Do this by adding clients' stories and social proof into your emails. </li><li>The function of a Pitch Sequence is to debunk objections.The function of a Pitch Sequence is actually not to sell the program. That’s the function of the sales page. The $80,000 Email lives about ⅔ through my Pitch Sequence and is a great interruptor to the debunking objections. It inspires and creates dialogue. </li></ul><b><br /></b>RESOURCES:<br /><br />Find the<b><a href="http://www.allisonhardy.com/blog1/components-of-a-profitable-pitch-sequence" target="_blank" rel="noreferrer noopener"> blog post</a> </b>that accompanies this episode <br /><br />Grab <a href="https://allison-hardy.mykajabi.com/offers/3dqQzbH3?coupon_code=PITCH" target="_blank" rel="noreferrer noopener"><b>Pitch Perfect</b></a> for only $37, now through November 27<br /><br />Applications are now open for the <b><a href="http://www.allisonhardy.com/clientsonautopilotmastermind" target="_blank" rel="noreferrer noopener">Clients on Autopilot Mastermind</a> </b><br /><br />CONNECT WITH ALLISON:<br /><br />Follow Allison on<a href="https://www.instagram.com/al