Ep 346: Understanding Pain Points!

<p><span style="font-weight: 400;">A Pain POINT is any problem that your customer (TARGET CUSTOMER) may experience along their customer journey.</span></p> <p><span style="font-weight: 400;">Your goal is to create the PERFECT customer experience.</span></p> <p><span style="font-weight: 400;">Common but Critical Pain Points</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Information- can they quickly find out critical information that they may need to buy (warrantees, free shipping and returns, chat support, etc.)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Contacting your company-</span> <a href= "http://hotels.com"><span style= "font-weight: 400;">http://Hotels.com</span></a> <span style= "font-weight: 400;">vs. Amazon. Amazon still has the best phone customer service available and others make it impossible to speak with an actual person who can help- hotels.com, Comast, etc., etc.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Buying made fast and simple- one-click, Paypal, 4 pay plans, memberships. etc.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Additional products and services that your customer may want and need (and not even realize they need) such as making suggested items they may like.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">FREE RETURNS WITH A LABEL- make returns effortless not a project</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Survey to see what more they want need or wish you would improve</span></li> </ul>