EP 341 | Using data to drive decisions featuring Sydney O’Brien

Sydney O'Brien an Instagram Strategist who helps mompreneurs save time and increase their profits with custom strategies.<br /><br />She is a mom of 3 young boys, a homeschooler, and a military spouse who has moved 4 times in the past 5 years. So she definitely understands the stress of wearing all the hats to accomplish all the things. Especially on timelines and with limited resources.<br /><br />She’s passionate about owning and running a business that fits into her life, not having a job that runs her life. She loves being able to help other mom business owners find that same balance.<br /><br />TAKEAWAYS<br /><ul><li>Market research through your Instagram Stories to get ideas for your content. Try to figure out what people are worried about or thinking about and how that relates to your specific industry. Then create shareable content from that information.</li><li>Repurpose your content. If you have a post or Reel that is reaching and engaging a lot of followers, you can take that content and make it into multiple forms of content. For example if you have a piece of content that digs into “the 5 things that…”, you could take each of those 5 things and make its own content for each point.</li><li>Find what works for you. All of the different ways to create content on Instagram are great, but you have to do what works for you. You may find more success with a static post than making a bunch of Reels. Use your data to help you determine what works best for you and your audience.</li></ul>RESOURCES<br /><br />Find the<a href="http://www.allisonhardy.com/blog1/using-data-to-drive-decisions-featuring-sydney-obrien" target="_blank" rel="noreferrer noopener"> <b>blog post</b></a><b> </b>that accompanies this episode <br /><br />Follow Sydney on <a href="https://www.instagram.com/socially.yours.strategist" target="_blank" rel="noreferrer noopener"><b>Instagram</b></a><br /><br />Register for the <b><a href="https://www.allisonhardy.com/burn" target="_blank" rel="noreferrer noopener">Burn Your Launch Calendar and Nev