EP 34: How App Guru Sheena Allen Earned 3 Million Downloads With No Coding Experience

<p><span style="font-weight: 400;">Today in the guest chair we have a woman I consider the queen of apps. Her name is <strong>Sheena Allen</strong> and she is a tech entrepreneur. She started her first company in 2011 as a senior at the University of South Mississippi. At the time, she had no tech background and was a psychology and film major and on a whim decided to launch a mobile application company.</span></p> <p><span style="font-weight: 400;"><br /></span><span style= "font-weight: 400;">Giving herself a year to see if she would see any success with her company, Sheena Allen Applications, she eventually found that success with app #3, Dubblen. In fact, three months after launching the app for Android, Dubblen received over 500,000 downloads. That year, 2013, Sheena made the decision to leave Mississippi and move to a tech-hub to find mentor and increase her knowledge in the tech space.</span></p> <p><span style="font-weight: 400;"><br /></span><span style= "font-weight: 400;">Since then, she has gone on to experience frustration with raising money and the predatory lending practices in Silicon Valley, Sheena decided to fight back through the launch of a second startup, CapWay. CapWay is financial company that focuses on the unbanked and underbanked. The service offers financial literacy content and onboards unbanked users to get a bank account.</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">She has been featured in various publications, including Forbes.com, BlackEnterprise.com, and EBONY Magazine. In late 2016, Sheena made her premiere in She Started It, a documentary film that follows five women around on their startup journey.</span></p> <p><span style="font-weight: 400;">On this episode, Sheena shares:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The steps she took to create an app as a non-technical creator</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How an