EP 331 | Epic giveaways featuring Shannon Tacheny

Shannon Tacheny is a Brand and Marketing Strategist for big-hearted female entrepreneurs. Owner of Feather Blue Studios, founder of The Small Business Bay, and entrepreneur of over 15 years <i>(including 10 running her previous photography studio)</i> she helps women grow deeply rooted businesses that draw their favorite clients with ease, while skipping the “salesey” feelings and awkward online trends.<br /><br />She loves chai tea, the beach, all things blue, dark chocolate, give-back boutiques, and her hubbie and 3 kids (one who happens to be taller than her now).<br /><br />Shannon loves collaborating with other women in business and helping entrepreneurs see how a strategically-developed brand story can open up beautiful new opportunities.<br /><br />TAKEAWAYS:<br /><ul><li>Keep your giveaway simple. Make it easy for collaborators to join and want to say yes! Shannon had her collaborators contribute 1 item to the giveaway and send out 2 emails. She felt like this was an easy ask and people were happy to join with her in this giveaway.</li><li>Draw in on brand followers. Make sure that as you are trying to grow your followers, you get the right ones. Shannon explains in the episode a technique she used in her giveaway to make sure she was getting quality followers.</li><li>Giveaways and events can grow your email list. As you choose to work with collaborators who have similar audiences, you essentially create a win-win situation where you each support and celebrate each other’s businesses while growing your audience.</li></ul>RESOURCES:<br /><br />Find the <b><a href="http://www.allisonhardy.com/blog1/epic-giveaways-featuring-shannon-tachney" target="_blank" rel="noreferrer noopener">blog post</a></b> that accompanies this episode<br /><br />Find Shannon on her <b><a href="https://www.featherbluestudios.com" target="_blank" rel="noreferrer noopener">website</a></b><br /><br />Hang out with Shannon on<b> <a href="https://ww.instagram.com/featherbluestudios" target="_blank" rel="noreferrer noopener">Instagram</