EP 318 | Client Pipeline with Cheryl Horne

Ideally, every business owner wants to have a lineup of customers and always know when the next job is coming. The most successful businesses sign projects via their pipeline, not chase their pipeline when projects dry up. Lack of consistent prospecting = inconsistent results and inconsistent revenue. In this episode we learn: - attract an abundance of potential clients with a well-tuned pipeline - consider marketing methods for increasing the number of potential clients - converting potential customers into paying projects is a primary focus - create an editorial calendar and use it to keep clients coming back It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast