Ep. 28: Expanding the Data-Driven Approach in an Constrained Optimization Atmosphere

<p>We’ve all heard the adage - “begin with the end in mind” (<a href="https://www.franklincovey.com/the-7-habits/">one of Stephen Covey’s 7 Habits of Highly Effective People</a>) - but how does the work that you and your institution do with your CRM abide by this crucial principle?  </p><p>The winding and unscripted conversation that host’s Mickey and Jamie have this week with guest Rich Kochman highlights the intricate level of detail that is required to design and implement the right system, in the right way, in order to get to a meaningful end. There are SO MANY rich moments in the conversation from a seasoned marketing professional who started as an analyst. </p><p>Highlights of the episode include conversation about the:</p><ul><li>Optimal use of your team's time to accomplish all the things needed for your process,</li><li>Understanding how to create a system that you manage versus implementing a system that manages us,</li><li>Assessing and leveraging the necessary human skills that are required make your enrollment operation successful (read: it’s NOT all about the tech!)</li></ul><p>The conversation with Rich is rich (#dadjoke anyone?).  The conversation is organic and meaningful…and really covers the spectrum of how humans (your team) and machine (your CRM software) need to work together to get to your goal! You won’t want to skip this episode! </p><p> </p><p><strong>This episode is brought to you by our friends at DD Agency:</strong></p><p><a href="https://agency.directdevelopment.com/services?utm_campaign=Enrollify%20-%20Strategic%20Partnership&utm_source=Enrollify%20Partnership">DD Agency </a>is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. </p><p>In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. </p><p>If this sounds like something you could benefit from, give those folks a ping and be sure to mention that